About Us
iMagCup Roots @ Glance...
Indian Mag Cupels popularly known as iMagCup was established in 2015 by a young entrepreneur and an engineer by profession, who is also founder of USD 25 million, Olivine India Group, one of the fastest growing organization in Southern India, and in technical collaboration of experienced engineering team with over 15 years exoerience in Magnesia Cupels manufacturing.

IMagCup is privately owned and is operating from Salem, which is Asia´s epicentre of Highest Quality Magnesia. The company operations are handled by team of over 120 skilled engineers and workers producing close to 50 million Cupels per annum and catering to 24 countries across the world.
Our People & Know-how
Our people are dedicated to make the difference. As a knowledge based company, we strongly believe that skill development and our human capital are fundamental to the company´s long term success. The Core Group´s Expertise in Magnesia Manufacturing of 20 years and production process is driven by team of highly experienced people with over 15 years in Cupels manufacturing technology, enable us to deliver you best in its class products.
Our Vision
Our vision at iMagCup, is to be the best global Cupels Manufacturing company to Fire Assay Industry; market driven, operationally excellent, with a compelling culture. Our ambition goes beyond financial status and size; starting with safety and extending to all disciplines.

We take a global view, looking beyond geographic and regional boundaries. We continue to explore opportunities beyond our current products and markets to meet the needs of our customers.

At iMagCup, people are essential to our success and our culture is integral to our strategy − we continue to build upon a compelling culture that attracts, engages and retains the best people.
Operational Excellence
Our vision for Operational Excellence sets us apart from our competitors. It provides the medium to long term view that guides and focuses our efforts, and the benchmark against which we measure our progress and performance. We have identified five dimensions of Operational Excellence which are relevant to our business:
Service Excellence
Built both on creativity and sensitivity to our customer´s special requirements, service is central to our culture. Our Flexible organization, with its short decision-making parths, enables us to respond quickly and adapt to new situations, not least when it comes to service.